Hello, sports enthusiasts; I’m starting a new blog series which looks at one piece of innovative content on various platforms across the combat sports landscape. These channels include TikTok, Instagram and Twitter and YouTube.
RilxWils optimising video formats
You’ve probably seen plenty of video formats like this. They’re a fantastic way to illustrate content in the form of a podcast or interview-based content to make it easier for the user to consume information 
Honesty from Bryce Hall
US influencer has recently shared some footage on his Twitter feed of his training. Although it’s not quite what you’d expect, it’s sparring footage illustrating his flaws. As a boxing enthusiast, you’re probably thinking, “Why on earth are you doing that?!?!”. However, when it comes to social media, it’s imperative to be authentic with your audience to ensure you build that robust relationship with them. This is evident from the level of engagement Bryce has received.
Keep it casual!
As a UK MMA fan, it’s always a struggle to stay up and watch a UFC card when it’s taking place in the US. However, Casuals Corner MMA have created some content which showcases what they do with food to help them stay up overnight 
The food looks amazing, and it’s the type of content that the TikTok algorithm will appreciate highly, considering the popularity of food across social media.
Fury vs Ngannou. One hell of a trailer
The gypsy king will take on the Cameroon Born in a boxing match in a few months! Despite myself not personally being a fan of this fight, I can’t help but admire how the trailer has been put together
The one thing that stands out for me is the voiceovers! Sport is a fan-led industry, full of opinions and thoughts; therefore, when creating content, lead the theme of it through that 
