It is exactly the same as combat content wrap-up; however, I’ve just made the title more relevant to what you can expect to help you. This week, we’re going to explore the following.
- How to optimise voice-orientated content
- The importance of colour codes contributing towards brand recognition
- The leverage AI can make towards your online profile
- Creative ways to repurpose press conference content
Now, let’s get into it!
Don’t look past voice notes
One of the best sports industry masterminds in the game, Ed Bowers, recently released a podcast this week and simply released a reel that had a clip of his conversation with Muhammed Turkmen
The conversation alone is very engaging; however, what else caught my eye was the graphic had a timer until the end of the conversation, captions to accompany it and a call-to-action in the post caption
Ultimately, these are 3 core themes that social media algorithms appreciate. Making your content as inclusive as possible
Good job, Ed
What can MMAFighting teach us about the importance colour schemes have in contributing towards branding?
As you might see, the logo for MMA Fighting consists of black and yellow for its colour codes
Then, when it comes to creating content to highlight stuff going on in MMA, they follow this with meticulous attention to detail
The point is that colour codes play a crucial role in brand recognition. Therefore, whether you’re a fighter, brand or creator, ensure you stay consistent with colour coding as many pieces of content as possible when producing digital. It makes a difference to a user to stop scrolling past your hard work
Take advantage of AI voiceovers
This made me laugh big time 45.4k likes, 8.1k saves, and 2.3k shares; says a lot for leverage.
However, from a marketing lens, driving your content through AI makes so much sense, especially scripted voiceovers
Many tools exist now that allow you to make AI voiceovers. Therefore, use it to grow your brand.
In context, if you are a fighter and you have an event coming up, use AI voiceovers to accompany your trash talk to your opponent or for some of your heroes to advocate in your own corner
It makes a lot of sense; it drives traction, entertainment and is innovative
How to get creative with press conferences
True Geordie is one of the fans’ leading voices regarding opinion expressions across the combat sports scene. Most recently, the #KSIFury fight caused a lot of noise online
When Geordie was reacting to the pressa, he was also giving scorecards to each of the fighters depending on their trash talk
This is quite an innovative way to generate traction online through combat sport; considering trash talk is such a big selling point, use it to your advantage wherever possible
When it comes to the event, even setting up the likes of a scoring system and comparing it to how things will evolve in the actual fight is something that you can work on