We reach the end of another week, and there’s plenty of content to learn from once again, which includes the following,
What content works for TikTok
Methods YOU can optimise media exposure
How you can maximise engagement through Instagram reels
How can LinkedIn serve combat sports athletes to gain sponsorship?
What can the UFC teach us about optimising SEO on YouTube?
Easy content works on TikTok
As always, consider content that’s not just you at the gym! Combat sports fans have various interests; the industry is driven by entertainment, so treat it like that.
For example, KSI & AJ had content through this TikTok Reel, which, away from boxing, consisted of food, music, gaming, energy drinks and pets.
Like I’ve said, create content outside of your niche. There’s a reason why personalities like Colby Covington, Israel Adesanya, Anthony Joshua and more have successfully driven revenue and PPV. Because they understand how the industry works
How can you maximise third-party media exposure?
MASSIVE. MASSIVE. DEAL!
The official YouTube account on X has endorsed UFC fighter, Arnold Allen’s, food vlog episode on his channel, a big lesson for combat sports athletes, focus on creating content away from the gym, training etc.
Regardless of being an athlete, sports fans have a habit of other stuff, such as food, drink, music etc
Therefore, championing those other content themes as part of your brand will pay dividends through sponsorship, brand engagement, reach and media exposure.
Also, you can use endorsements like this, even as an athlete, to contribute towards media exposure and content creation.
For example, include a branding graphic of YouTube’s comment as a part of your intro sequence, and utilise it through fun short-form content.
For marketing tips, advice and guidance for combat sports athletes, brands and marketers, give me a follow.
Misfits Boxing demonstrate how to optimise video engagement through Instagram reels
Plenty of media outlets utilise this content format now when it comes to reactions, compilations, comparisons etc.
What works well with this symmetrical video format is that it gives the viewers two bits of engaging content relevant to one another.
A common theme around this also involves online creators cutting out bits of a live stream on Twitch at the top. Then it will be accompanied by a GTA mod at the bottom, once again, two engaging pieces of content that are captivating attention from your consumer.
How can this help grow your brand? Well, whenever an opportunity like this arises, keep consistent with it and it can be used for multiple purposes
comparing training footage
How can sharing your personal story enhance you to reach more audiences via LinkedIn?
David Smith MBE is a Nike athlete who’s been through a whole load of experience recovering from paralysis. He’s recently shared this VERY inspiring clip of himself shooting a basketball hoop and the main message via the caption is “you miss 100% of the shots you don’t take”
The message is brilliant and is something that combat sports athletes can benefit from through sharing their personal stories, marketing their core values on LinkedIn and engaging in similar conversations with like-minded personalities for endorsements
The UFC once again smash it when it comes to YouTube description optimisation
With UFC294 coming up next month, it’s about time for the promo to start kicking in! Now, what’s understood doesn’t need to be explained, the content team smashed it with the trailer
However, I’d like to focus more on the YouTube description and how proactive the YouTube content team were when forming it together.
firstly, they begin it with a summary of what the event is about, such as the story with the two main events.
secondly, they include a whole load of back links to drive traffic to their other marketing profiles which is superb for brand awareness and engagement.
Whether you’re a combat sports athlete or brand, take notes of this, reason being is a comprehensive description can be a deal breaker for optimising your content to be ranked higher for your desired target audiences
Now that’s enough from me, has there been anything I’ve missed out
With regards to this blog post, if you found it valuable, do feel free to get in touch with me for a consultation call to help me help you with your marketing needs